FASHION SHOWS
 

                                                                        Mai Niemi NORTH Collection and SPELL jewelry collection 2025.

This collection complements the Magic Wardrobe with new Merino wool knit dresses and completely new turn-around knit innovations. They can be worn on both sides and in many different ways and accessorized with The Magic Wardrobe accessories. There are also new types of multi-purpose shawls that are suitable for every season and complement current party wear, but which can also be used as a headscarf. These multi-faceted accessories offer several dressing options. The idea is both to make dressing easier and to bring creative joy to it. The SPELL jewelry collection is handcrafted of silver.